Valli Unite
Valli Unite
Valli Unite
Valli Unite
Group rebranding proposal for Valli Unite, an agritourism, restaurant and farm in Piedmont, Italy, developed as part of a university project at Politecnico di Milano.
Overview
This project was developed as a group rebranding proposal for Valli Unite, an agritourism, restaurant and farm rooted in sustainability, cooperation and local culture.
Starting from a defined brand strategy, the team developed a new visual system based on illustration, iconography and simple graphic marks inspired by agricultural tools and manual work.
A rebranding proposal developed at Politecnico di Milano, using illustration and visual systems to express sustainability and rural culture,
Objective
The objective was to translate the brand’s values into a coherent and flexible visual identity, capable of modernizing its image while remaining authentic and strongly connected to its territory.
We had to rethink the brand’s visual identity in a more contemporary and accessible way, while preserving its values of tradition, environmental responsibility and community.
